Online-to-offline (O2O) marketing is the way of using online marketing to attract potential customers to go to physical stores.
Under the rapid growth of online platforms, clients can spread messages of the latest special offers or discounts to targeted consumers through different channels, such as social media, email marketing and search engine advertising (SEM).It can enhance the offline shopping experience as well.
How does O2O help you?
Accurate Positioning
Compared to traditional advertising like billboards, print ads TV ads etc, online advertising might have less exposure to the mass public. However, the budgets, target audience and user habits can be controlled and gained through online ads with data analytic platforms, which cannot be obtained through traditional ads. Online ads can better target your actual audience.
Raise In-store Sales
O2O Solution is suitable for companies who have offline stores. e-Shops and online ads can bring potential consumers to physical stores. You can use a membership system, and provide membership or special offers to customers to increase their buying desires. Providing updated news or events through social media platforms or e-shops can attract more consumers to visit the stores.
Build Brand Loyalty
Not only can clients provide news and notifications on social media platforms, but also helps them build brand loyalty. More consumers rely on social media platforms to make purchase decisions. Social media management such as fast response to enquiries can increase the intention to consume at clients’ stores.
Customized Solutions
We provide customized solutions for our clients to fulfill their needs for different events and scenarios. Drop us a message to further discuss your needs!